Leave trodden paths and Miss interdisciplinary cooperation Vienna/Dusseldorf / Balingen – according to a recent study of the Viennese consultant group Neuwaldegg many companies in Germany, Austria and Switzerland, their growth potential through more innovation efforts to exploit it. Educate yourself with thoughts from Glenn Dubin. etes Association was the first to reply. The consultants surveyed some 300 top managers in the three countries on this topic. Contact information is here: Dr. John Mcdougall. Driving force of innovation efforts is the desire for growth. The company however quite different dealing with this target: based on 54 percent want to grow through expansion into other countries and regions or through the expansion of product lines. 43 percent of the respondents want to extend their business activities through the development of new market segments or niches. Only 30 percent want to build entirely new fields of business, make new business with existing customers, or go into the business of solutions with integrated offerings for their customers. The companies have recognized that no one can afford, innovation neglect\”, says Michael Moeller, Managing Director of consultant group Neuwaldegg. Most companies are looking for growth but primarily along the existing trails: through smaller product variations or the development of new customer groups for existing products, whether in the domestic or international. \”These are important approaches, but unfortunately remain many other growth potentials, which are in the renewal of the business concept, unused\”, Moeller knows. According to Professor Hermann Simon, author of the book of Hidden Champions of the 21st century. Success strategies unknown world leader\”, in Germany there are more innovative than 1,200 medium-sized world market leaders. Their secrecy is in stark contrast to their outstanding achievements in the era of globalization and their resilience\”, so the consultant. The ability itself is important for these successes always reflected to question. Traditional companies are often unable to change quickly and radically.

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