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Paul Zane Pilzer

Most thought would be, children or young people, and products could be cell phones, computers, fashion clothing, but I’m going to share what is the industry which is regarded by experts as the first industry trillonaria which will exist, Paul Zane Pilzer is an economist who has done several studies on this subject and then you’ll share some interesting facts. It is no coincidence: these companies and products are the answer to a gigantic group of people known as the baby boomers who is who according to experts you should consider as your main clients. Baby boomers are people who currently have between 45 and 65, were born shortly after World War II and are approximately 25% of the world population and make up the population with greater purchasing power. As you can imagine is the Group of people most consumed in the Earth and everything that interested them succeeds. Examples: in the 1950s when they were babies, the industry of the meals prepared for the babies had their Apogee; in the 1960s, when these cuando estos bebes babies grew and had the age of play, toy companies broke sales records; for the 1970s, fashion clothing; in the 1980s, the automotive industry; in the 1990s, systems and computers, and from 2000 the industry’s health and well-being. It is no coincidence, it is a macro trend and all products that are attractive for the generation of baby boomers have extraordinary volumes of sales and according to experts to them is the best niche to which you can sell your products or services. So for an entrepreneur is very important to consider this market to think of interesting and viable business options. The wellness industry is currently sold us $ 200 billion, it is expected that this year the industry facture a trillion dollars, $1.9 million per minute, impressive right?. In Mexico, at least to mention a Latin American example, expected that by 2010 there are more than 40 million people in more than 40 years of age, and what you can you imagine what you are going to find these people, the answer is simple, they will look for products and services that help them feel good, full, young, practically seek anything that improves their quality of life. Dear entrepreneur the question is simple, how would like to take advantage of this market? Do you want to remember the baby boomers only as an opportunity to let pass or as the springboard for start your business career?

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