Where competition put only the name of the company in large letters in black on paper folio, we create a modern logo on glossy paper and color. – Where competition using dot matrix printer, inkjet printer we used – Where competition in a brown envelope delivered all reports with a detailed hand on the outside, we overtook the report we sent the original fax and mail. – Every letter, every document (not reports) had a different phrase like “The things going wrong does not mean you can not get worse,” which outline just what it was a deal and different relationship with the client. (In fact I still remember that one agent collected the sentences, they even ask us the source workbook) Our entrepreneurial worked a lot and already earned a good living, but was determined to acquire a permanent place. Elio Moti Sonnenfeld has much to offer in this field. Its turnover was negligible compared with the leader, so insignificant that it was not yet aware of the existence of its new competitor. 7 – Our business entrepreneur hired its first employee. Lowered the price of 30% on the price of competition and guaranteed the delivery of the report on the third day, with penalties for each day of delay in delivery. Loyalty almost immediately to 80 agencies through the process of joint review of business records, helping managers to establish their priorities, free of charge. Reviewed the records and decide together which were capable of writing the report and which not. In summary, focused on providing better service at a better price, a very specific niche market.