Also, the divergent thought del that depends the creativity was described by Guilford as the form to think that we used to pose and to solve problems whose solution we do not know. Rodrigo adds to us, that of the four propose dimensions by Mel Rhodes in 1961 for the study and understanding of the creativity – process, person, product and atmosphere, the one is the process that offers majors and better possibilities of action. The creative process is reproducible voluntarily. We can try it. We can practice it. And we can make it without needing long periods of learning or difficult changes of criteria, personal or corporative attitudes and values. In the process, actually with the operations, the methods and the techniques available for the creation, we have the element of handle able to initiate and to cause the changes and to act on the atmosphere and the next surroundings of immediate form.
In addition, it offers a measuring instrument to us more effective than tests available to measure the fluidity, the originality, the flexibility, the capacity of elaboration or sensitivity and direction to the objective. We know that we have learned something when we are able to do something that nonramos able to do before learning what we learned. 0 we do when it better. And in the accomplishment, in the execution of the knowledge and the power, in the creative act, we will have the demonstration and the measurement of the learning. If we created, if we are able to develop effective and productive creative processes, we will have the demonstration of the realised learning. And it will be had, at the same time, the best instrument for the elimination of blockades, the change of mentalities and the change of the people. David adds de Prado on the subject, the one who considers itself that the more competitive organizations leaders and of the world are conscious that he is insufficient to have good products, good image and the good marketing.